Ensighten Raises $53M To Expand Mobile, In-App Data Management
Summary
Existing investor Insight Venture Partners and others led the Series C round, with participation from Silicon Valley Bank. Ensighten has been on an acquisition spree of late, absorbing a small tag management system TagMan and marketing analytics startup Anametrix last year. A number of enterprise clients, such as Coca-Cola and United Airlines, use Ensighten’s Pulse product to pixel ads onsite and, in some cases, build out a cookie pool or the basis of a device graph. Thus, tag management as a standalone point solution is obsolete, as a number of providers create open data platforms and customer experience suites. In addition to Ensighten’s no-SDK mobile platform, it will next flesh out its attribution solution, which Wood said would be supported soon by a single Pulse pixel to improve the collection and management of onsite as well as offline marketing signals.
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