Astound Commerce Mobile Shopping Report Reveals Retail Websites Are Driven By Content, Mobile Apps by Convenience
Summary
This year-over-year growth illustrates the importance of mobile’s contribution to retail sales performance, according to recent data by Astound Commerce, released today. The report found that retailer mobile sites tend to be more robust, mirroring their desktop counterparts, while the role of apps centers around connecting customers across all channels and most importantly serving as the ultimate in shopping convenience, particularly for frequent buyers. “We found that while both solid mobile sites and apps are part of a strong shopping experience, it’s clear that each channel has a different purpose in the buyer journey, whether it’s browsing, research, or making purchases.” The Topline Five calculators, each built on a 5-point scale, were used as a framework to understand how each mobile application or website performed across these retailers. Average overall results are as follows: The report found that the top five mobile web performers are (in order of experience quality): The report also ranked the top five mobile app performers (in order of experience quality): Engaging, Efficient and Content-Rich Features Drive Top Performers Retailers have less space to inspire shoppers to purchase on mobile devices, making strong visuals and quality content mission critical to driving customers to purchase. Through a forward-thinking, results-driven approach, Astound Commerce serves leading global brands such as adidas, L’Oréal, Under Armour, Jimmy Choo, Lacoste and Versace.