Crossfy, a Bridge Between Print and Digital
Summary
Yet, its scope is now much more ambitious, and includes creating interactive, AR-based experiences – for instance, it was responsible for what it describes as “the first newspaper in the world with an LCD screen,” in partnership with a Brazilian media group. Even after its full-scale launch, its technology will be integrated in third-party iOS and Android apps, while publishers will be charged an annual license fee to access the platform. Says Pinho: It doesn’t mean Crossfy is thinking small – the company hopes to distribute its products across the world, and already closed deals with representatives in Argentina, Australia and Russia. For the first time, Brazil’s main TV channel [Rede Globo] won’t broadcast the largest sports event of the year. Who knows, this could even help print media to be stronger than TV over that period.” This isn’t blind optimism; while newspapers are suffering greatly in the US, their circulation in Brazil has actually increased.