Telstra's iPhone-free parallel universe | ZDNet
Summary
The usual enthusiasm definitely ensued this week as Mac enthusiasts predicted, the media converged and Apple delivered the latest updates to its popular smartphone. That hand is the basis of TelstraOne, a new branding and software development exercise in which Telstra has partnered with Victorian start-up SurfKitchen to take over the home screens of many of its mobile phones using the companys SurfKit foundation. Just in case you missed that: for all its billions and its dominance of Australias mobile market, Telstra has apparently not even considered how it might deliver its content to iPhone customers. Because with all due respect to Sony Ericsson (whose slider-phone W705 I have enjoyed playing with) and Motorola (whose A3100, not so much), conventional phones have really reached a plateau of sorts; all the innovation these days is in the smartphone space. Telstra needs to get its head out of the sand and figure out how to use the current enthusiasm over smartphones to its advantage — so by the time the iPhone 4G debuts next year, it doesnt look like it has been caught out sleeping.