A News Corp. Digital History Lesson For The Daily
Summary
Known as “iGuide,” the effort I worked on was one of the first attempts by a major media company to build a unique and original offering for the then-nascent world wide web. For about 15 wild months, News Corporation (NSDQ: NWS) brought together some of the brightest editorial, marketing and technical talent to make it happen — only to pull the plug in the end. The iGuide team was gathered in a standing circle at our trendy downtown Manhattan offices as Murdoch rallied the troops in his gruff Australian accent. Just as MCI once pulled the plug and Larry Ellison left him bloodied, bandaged and rejected, will Murdoch be able to count on the continued support of Steve Jobs and company? Instead, those buttons were grabbed by a scrappy Silicon Valley startup called Architext Software — soon to be renamed Excite — and the deal put them on the map (they hired me soon after).
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