SintecMedia Relaunches as Operative
Summary
"We have had a vision and plan to create the leading platform for media companies across linear, digital, advanced TV and other channels. Lorne Brown, CEO of the combined organization, will lead the company as it delivers on a massive growth strategy to provide premium media companies with products for the future of media featuring broad integration, a unified product catalog, flexible demand and supply-side management across digital, linear, advanced TV and other channels. "This scalable approach, together with our customer-first sales and services organization and our innovative, disciplined technology and product development, creates a winning combination for our clients." The company is the partner of choice for over 300 of the worlds top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. Operative has employees in 12 offices around the world and processes more than $40 billion in premium linear and digital advertising revenue.
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