Broadband Content Bits: Roku/Amazon VOD; Video Stats; DECA/Bush League; RipCode; Metacafe/NBA
Summary
Crave poses the question of whether Roku will start rebranding its boxes to reflect the variety of content sources available, though it may face some opposition since Netflix invested $6 million for an undisclosed stake in the company last year. Google (NSDQ: GOOG) (with YouTube) was the leader by a landslide, with 40 percent of all videos viewed. The Santa Monica-based digital entertainment studio still has a number of original series left in its roster for 2009, including teen video brand and site Smosh (which it took an undisclosed stake in, back in October) and the mommy-blogger talk show Momversation, among others. The company signed a deal with MySpace last month to allow the social net’s users to stream video to their phones, highlighting a key feature of RipCode’s technology: it transcodes the clips on demand, eliminating the need to store an entire video library in multiple mobile formats. The channel features official highlight clips updated daily and weekly, including top plays from regular season games and the playoffs.
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