PluggedIn's 'Hulu For Music Videos' Heads To The Deadpool
Summary
PluggedIn, a startup that launched back in April 2008 as a Hulu for music videos, is closing up shop. The company has run out of money after negotiations for a $2.5 million Series B funding round fell apart at the last minute. Users could browse through over a million artist profiles (which were dynamically generated from content on sites like Wikipedia), and could use an app built on Adobe’s AIR platform to automatically generate a user profile featuring their favorite artists. HD quality is a nice perk, but most users simply don’t care enough about it to jump ship and join an entirely new community. And unlike some of these competitors, PluggedIn requires the Move Networks video streaming plugin, which raises the barrier of entry (though it is fairly common since it is also used by Fox, The CW, and ABC).