Slush brings investors, startups to the frozen North
Summary
On arriving at the legendary Slush startup conference in Finlands Helsinki, the environment is akin to a fantasy world, a place that is dark and mysterious. What began as an idea in a Helsinki bar is now a conference in its seventh year, having grown into one of the must-attend European events for investors, entrepreneurs, mavens, thought-leaders and more besides. Lasers of different hues shade the venue, robots walk and talk around attendees feet and people dressed up as Father Christmas, rabbits and even one guy with a plastic baby strapped to his chest pass by. Hangovers have afflicted everybody; the walking and talking robots are a little more annoying today and the lasers induce headaches and nausea, but the Holiday Inn hotel adjacent to the conference is doing great business selling morning-after alcohol as the game begins again. With more than 28 million users and 250,000 groups, some of which have 2,000 members, Palringos CMO Magnus Alm is effusive about the opportunities Slush gives to his company and how integral it is to the games and tech ecosystem.
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