Shopify Engages Millennial Shoppers With New Chat Feature
Summary
According to the Pew Research Center, millennials have surpassed baby boomers as the largest generation in the US labor force as well as the biggest adult population group. So adding text and chat functionality to services millennials use makes good business sense, according to Michael Perry, Director of Product for Shopify. "Based on the device that a shopper is visiting the online store from, Shopify will surface the chat platform that is most convenient for them." Shopify Chat represents the shift to conversational commerce from the more static engagement between brands and customers. While these social platforms have largely solved the problem of product discovery for customers, having genuine real-life conversations remains at the heart of any business."
