AdsWizz’s PodScribe promises scalable podcast ad targeting
Summary
PodScribe uses speech-to-text transcription technology to analyze the content of a podcast, allowing advertisers to target based on keywords, concepts, topics and interests. Ad buyers can use PodScribe for targeting via AdsWizz’s AudioMatic platform, or through PodWave, the company’s podcast marketplace. However, accurate, scalable targeting and reporting remain a large obstacle for potential advertisers. “The podcast industry can only truly take off if ad buying is easy and accessible,” said Alexis Van de Wyer, CEO of AdsWizz. For podcast publishers, AdsWizz’s offerings may make it easier to match your content with a compatible ad buyer.
Classifications
industries
Media and Publishing
applications
Accounting and Taxes
AskAI Classifications
Labels
Advertising Technology
Digital Audio Software
Programmatic Advertising Platforms
Linked Companies
AdsWizz
$10M to $25M