Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform
Summary
Mediaweeks Mike Shields talks "Holy Grail" and cross-channel marketing with Microsoft VP Scott Howe of their advertiser and publisher solutions group. NetAcuity(R) IP Intelligence technology will give city-level accuracy according to the release which says that Adjug has grown to 67 employees and "currently manages 600 to 800 monthly campaigns between the United Kingdom and Germany." As agencies grapple with the digital future, it will important for them to create units within their organization which are constantly on the prowl for the latest and greatest on behalf of their clients, who are looking to reach specific, target audiences. Shaukat Shamim, CEO and co-founder, publicly launched Permuto, a new, display ad platform called ShopperConnect which crunches data to find in-market shoppers. On the Nielsen blog, CEO John Burbank says about the new agreement, "Together, we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior."
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