US company acquires augmented reality system from Kiwi firm Smudge
Summary
Smudge says Staccar dramatically improves the sell-in process for field sales reps, execution managers and visual merchandisers by helping them show and share in-store solutions with customers before they commit. “Augmented reality offers tremendous potential to help businesses make better decisions, and Staccar is a perfect example of that,” he adds. “The possibilities are endless and this is the kind of work we love doing mdash; to help businesses around the world solve problems using technology. By building better tools in the virtual world, we can help them make better decisions in the real world.” “The retail space is grasping for new and innovative business solutions, and we’re excited to be at the forefront of leveraging augmented reality capabilities for brands to better visualise merchandising ideas with their retailers,” says Jenkin Lee, vice president of product management at InContext Solutions. “It’s like in-the-moment photo-shopping.” “It takes all of 15 seconds for a field sales rep to remove all guesswork and show a retail manager what a new merchandising setup could look like.” “InContext Solutions is a world-leading provider of 3D retail simulation software, so to have them buy Staccar is a real show-of-faith and testament to the work we’re doing right here in Christchurch,” says Smudge co-founder Toby Vincent.
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