Nsyght.com - New Funding Invigorates Social Search Engine

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Summary

Nsyght, the social search engine based in London, spurred by a round of VC funding to the tune of £200k, has been re-invigorated by founder Geoffrey McCaleb after the project was shelved in 2008. “The net effect is that we can make a users’ social network truly portable so they do not have to re-discover friends they already are connected with.” By being able to push and pull content from your Twitter, Facebook, Flickr, Digg, Last.fm, Delicious and StumbleUpon (takes a breath) accounts, provides a fantastic map of the reach your online identity has. Nsyght not only provides the aforementioned live updates but it’s main point of call, it’s search facility, through a self developed algorithm is the star of the show and judging by the results, has good potential. With threaded discussions, video and photo embedding as well as the social aggregator functionality described earlier, it reminds me of a number of products I’ve used and reviewed over the course of the year. Keep an eye out on it too, as it sounds like there will be regular and meaningful updates in the coming weeks and months that could continue to and add real value to your social landscape exploration.

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