Location marketing platform Uberall raises further $25M and acquires competitor Navads
Summary
Terms of the acquisition remain undisclosed, with Uberall claiming that the deal makes it the second biggest location marketing platform behind U.S. rival Yext. Navads is described as an industry leader in listings and location data management, specializing in mobile navigation, autonomous vehicles and voice search. Founded in 2013 by David Federhen, Florian Hübner, and Josha Benner, Uberall offers a Software-as-a-Service for SMEs and larger companies (who have multiple stores) to manage their various location marketing across all of the various platforms, from search and directories, to maps and sat-nav. In addition, social products that have a location element are also supported, including Facebook, Foursquare, Yelp, and Instagram, as well as navigation services, such as Uber, Waze, and in-car sat navs (mostly powered through HERE), Navmii, and TomTom. “In partnering with them, we manifest our position as a global leader for local marketing and emphasize our presence in the U.S., where Navads has seen considerable growth”.
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