Oracle Marketing Cloud’s Integration Effort Changes Its Relationship With Clients, Partners
Summary
“We’re at the point now where these pieces are in place so that we can go and make the case that our suite has this 1+1=3 effect,” Oracle co-CEO Mark Hurd told AdExchanger. The answer could mean the difference between making or passing on a deal, since JavaScript requires more time and effort to integrate in Oracle’s cloud. It’s like overhauling a train station without affecting everyday transit, said Ron Corbisier, CEO of the tech and data services shop Relationship One, one of the rare Oracle partners that works across the entire marketing cloud. That’s plenty to digest for the time being, said Dan Freeman, a strategist with Prudential’s marketing and automation group, but it’s already clear Oracle’s intentions are to get his team to test – and adopt – other components of its cloud. “What these clouds want is to curate service variety and fill in any use case gaps, which makes it functionally impossible to leave,” said Directly CEO Antony Brydon.
