Bringing Transparency to the Food Supply Chain.
Summary
We can price compare products for next week’s grocery list from competing stores across the city or track your kids drive home after a night out with their classmates. When traceability works well, one should be able to track the food supply chain backwards and forwards within the process of delivering an item to your supper table. That product must be true to form if sold as chemical, cage or fish farm free; as it promises to deliver a certain level of comfort and peace of mind to meal providers when they serve their families Sunday dinner. If you were promised and paid for Wild Alaska Salmon, you need to be assured it wasn’t raised in a fish pen in China. Maintaining truth and discipline in these beliefs and lifestyle choices takes careful planning and some additional research beyond Yelp ratings.
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