ITDatabase aims to make tech PR a smarter place - CNET

▤ Summary

How many tech PR pros actually regularly read the content produced by the journalists theyre pitching? And based on other journalists feedback, the tools that PR pros use to identify targets arent very intelligent either. "Thats just the nature of an information product--were always going to be finding new tech industry authors and sources," he said. I think we often give too much credit to Google alerts and portals, expecting them to bring us all of the information. Services like ITDatabase can offer a wealth of actionable data to make you more efficient.

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