CEO says new job-matching platform aims to help workers who are stretched financially

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A: We really are a product of our parent company, which is American Family Insurance, and them noticing a problem that was taking place with a segment of their own customers. Basically they saw that in their own customer base they had individuals who were struggling to pay their premium payments on time. And so they wanted to dig a little deeper and figure out what was going on. Their innovation team partnered up with Ideo, a global design firm. What they discovered is that, by and large, these were really hardworking Americans that had full time jobs that really just couldnt make ends meet and were living paycheck to paycheck, and they really wanted to solve that problem.

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