New Features from HomeNet Automotive Give Dealers a Leg Up in Creating a Differentiated Merchandising Experience Online
Summary
EXTON, Pa., Feb. 11, 2020 /PRNewswire/ -- As car buyers spend more time online and fewer days in-market,1 the pressure is mounting for dealers to deliver a more tailored and engaging shopping experience that separates them from the competition. "As vehicle sales are increasingly being won and lost online, having a digital merchandising approach that is engaging and targeted is only becoming more critical," said Randy Kobat, senior vice president of inventory software at Cox Automotive. "With the latest innovations from HomeNet, were elevating the dealer-to-customer relationship dynamic by giving dealers the essential tools they need to create deeper connections with car buyers at every stage of the shopping journey, whether it be on a third-party advertising site or dealership page." Introducing unprecedented automation to the digital merchandising experience at last years NADA, HomeNets SnapLot 360 solution is being enhanced for 2020 to help ensure dealers can get their inventory online and in front of consumers in a more efficient and engaging manner. The global companys 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come.
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