Mobile Application Market Volume Forecast and Value Chain Analysis 2014-2020 by Future Market Insights
Summary
Mobile apps were originally designed for general information retrieval such as emails, contacts, calendars, and stock market and productivity. In addition, mobile apps help end-users to search for information and download data by connecting to the internet. The mobile app market can be segmented on the basis of applications into eight major categories - social networking, online books, business &finance, entertainment, lifestyle, travel, navigation and others (productivity and utilities). The mobile app market has a huge scope in emerging economies of Asia-Pacific regionlike China and India who are likely to leadthe mobile app market due to a growing demand formobile gaming and internet subscription. In addition, major players follow pre-launch strategies which include creation of social media accounts to enhance visibility and effectiveness, and application store optimization (ASO) to improve visibility of mobile apps in app stores.