Nielsen Expands Analytic Relationship with General Mills, Inc.
Summary
NEW YORK, Nov. 14, 2019 /PRNewswire/ -- Today, Nielsen NLSN, -1.74% announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsens new Connect platform within the U.S. and will expand its international service engagements within key global markets. As the global consumer packaged goods (CPG) and retail landscape becomes increasingly competitive, fragmented and digital, Nielsens strength in technology, comprehensive view into fast-growing markets such as the pet food category and leading insights on consumer consumption across the globe will support General Mills global growth framework. "Nielsen is shaping a smarter market, and as we enhance our relationship and work with General Mills, we are excited to fuel their next phase of growth around the world." ABOUT NIELSENNielsen Holdings plc NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
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