Startup Secret No. 11: Rescue your darlings - CNET

▤ Summary

I reviewed Social Folders recently, and to be honest, found it a mixed bag: A useful and Interesting idea, but a very challenged business. Social Folders is based on a cloud storage and sync technology that originally appeared in a previous product, ftopia. But Honigman realized that, "We came too late to a market already dominated by two large players [he means Dropbox and Box, I think] and overcrowded with dozens of smaller companies." As he wrote to me, "I went through a thought experiment, picturing the crash of the project in my mind, and asking myself what I would instinctively rush to save from wreckage. Startup Secrets is based on personal interviews with people building companies and on their blog posts and news stories.

▦ Linked Companies

ftopia

$1M to $5M

Dropbox

$500M to $1B

Box

$1M to $5M