Cvent Unveils LeadCapture to Drive Event Exhibitor ROI
Summary
TYSONS CORNER, Va.--(BUSINESS WIRE)--Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, today launched LeadCapture, a new product that reimagines the multi-step, manual and time consuming process of capturing, qualifying, and measuring newly met event attendees. “As marketing dollars become more heavily scrutinized, we believe LeadCapture will become a vital tool for event exhibitors who now must measure and prove a return on investment for their sponsorships,” said Brian Ludwig, senior vice president of sales at Cvent. To capture and download the contact information, exhibitors have the option of either using their own device or renting one, which includes a laser scanner. Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 14,000 customers worldwide. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.