Which retailers use social media to attract next-gen consumers? | ZDNet
Summary
Its become almost a necessary practice for companies to consider incorporating social media policies into their business strategies. Whether it is by bringing their Facebook popularity into the physical world to influence buyer decisions, or an attempt to connect with their customers to save off potential negative commentary on Twitter, expanding online networks now have placed an unprecedented amount of power into the consumers hands. As the younger generation grow up, enter the workplace and become part of the consumer market, businesses must learn how to keep connected with their customers. An infographic provided by Campalyst puts together the largest Internet retailers in the U.S., and their presence on the five most popular social networks -- Facebook, Twitter, YouTube, Google+ and Pinterest. Facebook remains the most popular option for brands, with 43 companies retaining over one million fans, in comparison to only one that is present on Twitter.