Relevance vs. authority: Which link has more value? (Part 2)

▤ Summary

Welcome to Part 2 of my series on relevance versus authority in link building. This is why I wanted to explore this topic with industry experts — there are valid points to be made on both sides. Google may change their tune in the future, but as far as I’ve seen, high authority seems to have more punch.” — Ross Hudgens, Siege Media “Oof, tough question. If I’m in a competitive space, it’s going to be tough to rank without authority (regardless of how relevant my other links are). I can make up for some of the relevance issues by optimizing keywords, internal links, etc.” — Paul May, BuzzStream Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.

▦ Linked Companies

BuzzStream

$1M to $5M