Marketing Hell Week January 2017 – Day 1 Recap
Summary
Join us for Sales Hell on March 1-2, 2017 here: http://www.growth.500.co/ Below are notes on what’s in the talks and some key takeaways written by Tyler Tate, founder of Crema. Ask them open-ended questions and keep an ear out not just for their pain points and aspirations, but the specific language they use, which can help you articulate your service. Your OMTM could be users, customers, revenue, gross margin, etc., but you should be strategic with the metric you choose to rally your team around and align it with your fundraising plan. Focus on achieving product-market with qualitative methods first, then shift into a process of rapid experimentation to figure out what does and doesn’t work, and then double down on what does. Creating meetups on Meetup.com can give you a strong PageRank source to drive to your links, as well as position you as an influencer.
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