EventVue post-mortem.
Summary
EventVue - a look backwards Over the past 3 years, we have tried various products and markets in the event industry and have not made a business with growth. After our funding, instead of investing in the product features to deliver on EventVue directly driving people to events (hindsight: mistake), we immediately went out and tried to sell the social network tool to conference organizers. However, the IDG name brand & our strategy of “get big accounts” and some last-min tenacity somehow got us to close our double-down round last Christmas, in the midst of the “RIP Good Times” chaos. We began to notice that users of the community product actually enjoyed using our “chatter” feature that had somewhat real-time tweets about the conference. We relaunched EventVue to be “best way to discuss events in real time” last week, focusing only on the chatter functionality that was popular in our social network.