Clickstreams: What They Are and Why You Should Track Them

▤ Summary

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There’s a reason that advertisers will pay generously for detailed demographics on potential shoppers and customers. One of the best ways to track this is by recording what parts of a web page a user clicks on, also called clickstream. Every time he or she clicks on a link, an image, or another object on the page, that information is recorded and stored. There are other solutions for enterprise (e.g. Clickstream Technologies), but we suggest doing detailed research before picking any analytics provider.

▦ Linked Companies

ClickStream, LLC

$1M to $5M

Crazy Egg, Inc.

$1M to $5M