Business apps shine at Demo conference

▤ Summary

This year was no exception, with excitement centering around Micellos "Google Maps inside a building" and Emo Labs "invisible speakers." "You may have a big vision, but sometimes you need to chew it off in steps," said Chris Shipley, the longtime executive producer of Demo, who is retiring after running the show for 13 years. Targeting a niche allows B2B start-ups to operate in low-pressure stealth mode for longer periods, giving them time to perfect their product before hitting the market. These stats help designers figure out if the ad succeeded or failed because of its quality, or because of factors beyond their control such as its placement on the Web page, Van Sydow said. RumbaFishs real-time analytics let marketers quickly fine-tune their campaigns, such as raising the value of rewards like gift cards for consumers who tweet about their brand, said CEO Michelle Bonat.

▦ Linked Companies

Keen Systems

$1M to $5M