OTOY Developing Server-Side 3D Rendering Technology
Summary
It doesn’t to Jules Urbach, founder and CEO of a Los Angeles-based company called OTOY, who has been working with microprocessor manufacturer AMD since 2006 to make the idea of server-side graphics processing a reality. Visual effects studios like Industrial Light and Magic don’t have to respond to user inputs, so they can spend hours rendering each and every frame. To demonstrate the power of AMD’s new consumer graphics cards, Urbach and his art teams in Spain, Canada and the US pulled together a set of videos that approximate the CGI you’d expect from movies. To achieve the organic in addition to the inorganic, Jules has worked on a project called LightStage that takes panoramic shots of real humans in motion and turns them into animated 3D models. First of all, OTOY -powered graphics can potentially go far beyond those found on any consumer device because they aren’t actually rendered by whatever hardware is sitting on your desk, resting in your hand, or laying on your living room floor.
