Beachwood's NeverBounce is bought by marketing and sales intelligence firm DiscoverOrg
Summary
NeverBounce CEO Brad Owen, in response to emailed questions from Crains Cleveland Business, said the companys 12-person staff will continue to work from Beachwood, "joining a team of more than 1,000" at DiscoverOrg. In a news release announcing the deal, DiscoverOrg said NeverBounces services are "used by over 100,000 sales and marketing professionals across the globe." Over the next year, DiscoverOrg said in the release, NeverBounce technology "will be built into the companys products, including its data enrichment platform, Enrich," and customers "will benefit not only from enhanced accuracy of in-platform emails, but they can also seamlessly verify all other email data sitting in their internal marketing and sales systems." Henry Schuck, CEO of DiscoverOrg, said in a statement, "While finding net new buyers is always going to be vital to sales and marketing efforts, it has become equally as important to manage, update and cleanse existing data that is going stale sitting in CRM and marketing automation systems. DiscoverOrg has received financial backing from firms including TA Associates, The Carlyle Group, and 22C Capital, according to GeekWire.
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