Slow websites risk retailers losing Black Friday sales
Summary
Poor page load speeds could be losing retailers business over the Black Friday period according to a new report. The study by eCommerce agency Visualsoft looked at the UKs top 240 online retailers -- including major supermarkets -- and finds that 54 percent have poor page load speeds, taking over nine seconds. Internet users are notoriously impatient and the report estimates that those businesses with poor load time will lose 29 percent of all potential customers through site speed alone. With over half of Christmas and Black Friday online shopping expected to come from mobile devices this year, creating surges in traffic that will only further slow load speeds, could have a major impact on growth," Johnson adds. "Up and coming retailers may not be able to compete with the seasonal marketing spend of their larger competitors, but by maximising page load speeds, they can successfully scoop up those frustrated customers who want a speedier shop."
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