Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

▤ Summary

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Listen to the full interviews by downloading them from SoundCloud here and here. If you can’t hear the clip, click here Origins of the Lean Startup Steve: Will Harvey, the [IMVU] CEO had asked me to fund his next company … and I put a requirement on Will and you. I remember, Steve, that you had a line that stuck with me that first time I’ve heard it — — which is that we should have in marketing a methodology as rigorous for making decisions as we have in engineering, I couldn’t understand but I knew it was important because I lived through these startups that fundamentally failed because they had no customers. I couldn’t believe this was my opportunity.” If you can’t hear the clip, click here In this second segment Jon Sebastiani talks about his experience founding and developing KRAVE Jerky into one of the fastest growing consumer packaged goods in the country, and how he handled the triumphs and failures he met along the way. Are we Wal-Mart or are we Draeger’s Supermarket?’ And it really started helping me refine my channel strategy of how we were going to roll out this business and how where we were sold really influenced the brand and the image that we wanted to create.” If you can’t hear the clip, click here When The Sale of a Lifetime and Crisis Collide: “It was an amazing serendipitous moment that we were able to get the partner, Safeway Corporation, to completely believe in the positioning of the brand and the product, and as a startup company the only way we could fulfill their PO is for them to pay us in advance so we could actually build that inventory.

▦ Linked Companies

There

up to $1M