Berry Global and Digimarc to Promote Innovation in Recycling with HolyGrail 2.0 Initiative
Summary
The outcome of its predecessor, the Pioneer Project HolyGrail, led by Gian De Belder at Proctor & Gamble, was the identification of digital watermarking (specifically, Digimarc Barcode) as a promising technique to “tag” plastic substrates or print materials (shrink sleeve, IML label, or paper label) with an identity that could include attributes such as plastic type, product manufacturer, product SKU, food or non-food usage, and composition of multi-layer foils. In addition to its work with advancing recycling, Berry made an announcement in June to which it has become an official signatory of the Ellen MacArthur New Plastics Economy Global Commitment. Berry, a Fortune 500 company, has over 48,000 employees and generated approximately $13 billion of sales in fiscal year 2018 on a combined pro forma basis from operations that span over 290 locations on six continents. Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. The Digimarc Platform provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security.
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