Getty Images’ PicScout boosts its image recognition and tracking tools
Summary
Previously, PicScout’s business was primarily focused around making sure that brands’ and agencies’ images were only used online for licensed purposes. The customer then receives a report about suggested websites, blogs and locations in social media where those images will generate the biggest marketing bang. PicScout’s analysis of the promotional photos from the event determined that images taken by attendees were being shared more widely than the company’s. So, PicScout helped to expand the brand’s reach by recommending the kinds of photos the alcohol company should take and where they would best share them, in order to complement the popularity of the user-generated ones. In part, Lavi said, that’s accomplished by insight provided by the platform’s AI, which determines which visual elements in the user-generated images were attracting the most attention.
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