CPXi acquires SpinMedia Entertainment sites; bolsters owned and operated roster
Summary
NEW YORK, NY--(Marketwired - Dec 28, 2016) - CPXi announced today that it will acquire several entertainment sites from SpinMedia. "It is important to keep our eye toward the future of content curation and creation," says David Zapletal, EVP of Media Buying and Optimization at CPXi. "Expanding our operational efficiencies to a larger audience through the use of our proprietary Newsdesk platform, we will deliver more targeted content at a greater pace allowing for faster consumption yielding more monetization opportunities for influencers and brands." "SpinMedia sites provide a great opportunity for us to leverage our existing site footprint and expand into the entertainment publishing space, connecting more deeply with brands by allowing them opportunities to uniquely target customers," added Mike Seiman, CEO, CPXi. With 15 years of experience marrying technology and managed solutions, CPXi offerings include media executions, programmatic integrations and cutting edge content and engagement strategies.