Samba TV Names Datalogix Veteran Christopher Scoggins to Its Board of Directors
Summary
SAN FRANCISCO--(BUSINESS WIRE)--Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors. His experience building one of the largest programmatic data and attribution platforms offers our Board a perspective that will help greatly accelerate our current growth across key markets worldwide," says Ashwin Navin, CEO of Samba TV. "The convergence of television and online video is one of the biggest themes in media today, yet it remains hampered by arcane measurement and limited analytics tools that create inefficiency for publishers and advertisers. In addition to taking a board seat, Scoggins personally invested in Samba TV and joins Samba TV’s existing investors August Capital, Mark Cuban and others. Samba TV provides essential TV insights leveraging the most comprehensive source of real-time viewership data generated by its software applications within smart TVs, set top boxes, mobile devices, laptops and PCs.. Samba TV’s recommendation technology helps consumers discover new shows while giving brands holistic, real-time insight into viewership trends across broadcast, cable TV, OTT and digital media.
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