Privacy Tool Lets Users Quickly Rank Websites on Privacy Policies | WIRED

▤ Summary

Website privacy policies, like end-user agreements, have become a morass of confusion that offer little in the way of clarity about what sites are and arent tracking. A new tool and website launched today purports to clear some of the fog around this issue. Third-party companies – such as advertisers – receive 20 points if they dont associate identification data with your web activity, 5 points if they dont collect data on sensitive areas such as health history and financial records. Users can opt in to share that information with PrivacyChoice to allow the service to expand and improve its algorithm. Jim Brock, the founder of PrivacyChoice, said the system does not store user information.

▦ Linked Companies

Privacychoice

$1M to $5M