Palringo Hits 35M Users Globally After Sticking To Chat Inside Mobile Games
Summary
This stands in marked contrast to the giants of WhatsApp and Line (and the rest) of course, but its shows that there remains a place for messaging platforms in niches like games. I’m told the growth is coming from a combination of emerging markets, where mobile gaming is on the rise, and greater awareness in the West. Tim Rea, Palringo CEO, says the company has had “fantastic traction in the Middle East” and now plans to build on growth in Russia, India and Brazil. He says its original heritage in Wondows Mobile kept it close to developers, so when it ported to iOS and Android it nurtured those relationships, which stood it in good stead. The company generates the majority of its revenue from the sale of virtual goods and games through the app, such as animated rich messages and ‘Bots’ that add new functionalities to groups.
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