Drink Discovery App Elixr Scores Investment From David Karp, Gets Fresh Redesign And Android App | TechCrunch

Funding Rounds

Summary

The overall interface of the app has now been massaged to make Elixr a much more social affair, with interlinking sections like a list of drink ‘to-do’s’ that you can add by simply tapping a button as you scroll through your timeline. Other new features include private check-ins — something Foursquare itself is pulling back from, but still allows via its API — member notifications and a better nearby view that will show you watering holes where you are. Jeff Rock of Mobelux says that focusing on discovery, search and utility in this release was part of their primary goal of helping people find stuff at local venues. We analyze the drink menus of those bars and restaurants that were created by user check-ins and give them a rating of ‘good’ or great’,” Rock told us. There was also a lot of work in making Elixr all-around more useful with a built-in to-do list, better chronological check-in history and an easier to use interface.” The app also launches on Android today, as well as the refreshed iOS 7 update, so you can get your cross-platform sip on.

$ Funding

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Amount - Total raised
Date - Announcement date
Investors Mobelux Lead investors
Company - Funded company

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Retail
applications
Web and Content Management

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