How an iPad Browser Could Change the Way You Search
Summary
Carlos Bhola, the founder of a startup called Kikin hopes to replace it with a "touch to learn" search — one that opens within the page youre on. A small box appears with a list of search results pulled from a variety of engines such as Google, Wolfram Alpha and the Amazon database. In Kikins previous product, a browser plug-in for Firefox, Internet Explorer and Chrome, it used these cues to guess what terms the user would want more information about, and presented results in a sidebar. Similarly, if youre reading an article about the original "True Grit" and touch its title, Kikin will know to exclude results for the 2010 version of the film. Bhola says he thinks it will appeal to publishers and ecommerce sites eager to keep eyeballs from wandering from their pages to search engines.