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Summary
This investment will allow SugarCRM to continue its innovation in product development, expand its suite of CRM capabilities and enhance its ability to deliver the highest level of support to its existing customer base. Jason Klein, managing director at Accel-KKR, added: With our extensive and global network, we will be able to introduce SugarCRM to potential customers and partners around the world. Our holistic approach to growth, both direct and through channel partners, combined with the strategic guidance and operational expertise we provide, means we can add significant value to the businesses we work with from day one. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. At the core of Accel-KKRs investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network.