Phanfare Relaunches with Improved Sharing Functionality, Free Version | TechCrunch
Summary
The company found that the first version of its service didn’t make it easy enough for its 11,000 paying members to share their hosted media with each other. Users would also grow tired of composing bulk emails, leading to a siloed data effect where content sat unviewed. This “my messages” area will not only show you thumbnails of your contacts’ most recent contributions; it will also display notifications of when people leave comments on your photos, as well as when they confirm you as part of their networks. The company says that with time it plans on heading even further in the free membership direction by increasing the storage cap significantly while maintaining revenues mostly through the sale of print merchandise. Phanfare says that it’s heading towards free because it has ambitions for widespread adoption, and having a large user base will help it strike deals with wireless hardware manufacturers in the future.
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