Createthe Group Buys Morpheus Media
Summary
The firm announced today that it has acquired interactive marketing agency Morpheus Media, and the two will operate under the Createthe Group umbrella going forward. “We’ve been looking to strategically build our media offerings because we find that our clients are looking for a full-service approach,” said Createthe Group’s founder and chief executive officer James Gardner. “We found that Morpheus was able to provide complementary offerings [to ours].” The combined client roster now includes Marc Jacobs, Donna Karan, DKNY, Burberry, Bergdorf Goodman, David Yurman, Net-a-porter, Louis Vuitton, Dior, Alexander Wang, Nars, Oscar de la Renta, Bulgari, DeBeers, Tom Ford and H&M. Founded in 2004 as a digital agency specializing in the luxury and fashion categories, Createthe Group focuses on developing strategy, commerce and creative content — with an emphasis on enhancing the user experience — for its clients. This gives us the ability to significantly upgrade what we can do, presenting unparalleled marketing and commerce offerings to premium luxury brands.” Now an integral part of almost every brand and designer’s business model, Gardner said the big question upon founding Createthe Group seven years ago was, “Do we go digital?” Reed concurred: “In just one decade it went from Web sites needing to catch up to the store and the in-store experience to them feeling like they’re now delivering an incredible user experience on their sites that’s unparalleled to what you get in the store.”