Akamai’s Blaze buy and what it says about today’s web
Summary
Akamai (s akam) said it purchased Canadian web site optimization company Blaze Wednesday, ahead of its financial results call. It also recommends clients add a content delivery network and complements the software and CDN mix with consulting services for folks that want to go further. The optimization happens on the backend on Blaze’s servers, so the consumer’s front end experience was faster and fitted to the device he was on at the time. Complicated CSS scripts and lagging ad networks don’t help either. Blaze was a natural fit for Akamai in many ways as Akamai tries to take its CDN beyond the old days of static content delivery to delivering optimized advertising, helping bring content to mobile devices, and otherwise adapt to the application-heavy and real-time nature of the web.