Demandware Advances One Platform Strategy
Summary
LAS VEGAS--(BUSINESS WIRE)--Demandware® Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced new capabilities that advance its mission to empower retailers to provide consumers with a unified commerce experience. Unified commerce requires the convergence of discrete systems -- traditional point-of-sale, call center, e-commerce and mobile technologies – to reduce complexity and enable seamless consumer engagement. The following comprehensive capabilities, delivered through the Demandware Commerce Cloud, further extend the commerce platform leader’s offering across channels and into the store: “Retailers are struggling with siloed systems that each address one specific problem for one specific channel,” said Jeff Barnett, chief operating officer of Demandware. “They want a unified commerce platform that eliminates the siloes and enables a true omni-channel experience.” “Demandware will continue to invest in technology that empowers retailers to engage customers in new ways, online and in-store. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences.