Barron's review of Born To Sell
Summary
Scott ONeil says that his firm spent "an incredible amount of time designing the layout and scaling to make sure that each chart is representative of that particular security." A feature I would like is the ability to link a MarketSmith membership to your online brokerage account, which would avoid a fair amount of manual data entry. FOR COVERED-CALL WRITERS, the site BornToSell (www.borntosell.com) offers a customizable screener that searches through approximately 150,000 available transactions and displays the results in an easy-to-read table. The basic search screen uses slider bars to set your options criteria, including expiration date, whether they are in, at or out of the money and the price of the underlying stock. The screens results display instantly, with visual cues, such as earnings dates, highlighted in red if they will occur prior to expiration.
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