Industry Moves: CBS Interactive, NBC Universal Digital
Summary
Two industry moves at big media companies which will have impact in the mobile content side of things as well: — Jean-Briac (J.B.) Perrette has been promoted to president, digital distribution, NBCU, from SVP-new media distribution and CFO, NBC Universal Cable. Perrette’s new responsibilities are wide: distribution of television content across multiple digital platforms, including interactive television, wireless, on-demand and IPTV and he will be the “primary lead” for NBCU content discussions with portals, wireless carriers, emerging digital companies, and nontraditional customers. — CBS’s interactive/digital arm has made a senior appointment, and more proof that it is very serious on doing lots of Silicon Valley acquisitions: Michael Marquez has been named VP of strategy and corporate development. Marquez will work with Smith to help set the division’s overall strategy, as well as with Chief Development Officer Joseph Ianniello, to initiate investments and acquisitions. At Yahoo, his focus was on acquisitions and investments, including Oddpost, Verdisoft, del.icio.us, Bix and Jumpcut.
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