SproutLoud Disrupts Co-Op Marketing with Intelligent Funds Management
Summary
SUNRISE, Fla., Dec. 12, 2017 /PRNewswire/ -- Quickly adapting to changing market conditions sets leading Brands apart. But traditional Co-Op Advertising makes this nearly impossible for Brands that market products through networks of Local Partners, retailers, agents and dealers. Intelligent Funds Management allows Brands to: Such innovations are crucial to improving the Partner Marketing experience, according to experts at SiriusDecisions, a global B2B research and advisory firm. "The value derived from this integration spans from improving adoption of the platform to increasing incentive usage and streamlining a once-onerous process for a more positive partner experience." SproutLouds Intelligent Funds Management is disrupting the traditional, 100-year-old Co-Op Claims and Reimbursement process, which requires extensive administrative work for Partners and added expenses for Brands.
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